In 1902 Jack London determined to travel to East London. He relates in People of the Abyss how he approached Thomas Cook & Son, but was disappointed to find that though a travel agent
unhesitatingly and instantly, with ease and celerity, could send me to Darkest Africa or Innermost Tibet, but to the East of London, barely a stone’s distant from Ludgate Circus, [they] know not the way.
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