The Spectator

What David Cameron must do to win (properly this time)

The Prime Minister has the tools to triumph in 2015. Will he use them?

issue 03 January 2015

Almost exactly five years ago, the Conservatives fired the starting gun for a general election — and shot themselves in the foot. ‘We can’t go on like this,’ said the poster, next to a picture of an airbrushed David Cameron. ‘I’ll cut the deficit, not the NHS.’ What on earth did it mean? No one seemed sure.

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