Melissa Kite Melissa Kite

What has Mr Benn got to do with horse insurance?

issue 25 January 2020

‘Time to begin your adventure with Mr Benn!’ said the letter that came through my door, in a big loopy red font, beneath a picture of a smiling, waving, bowler-hatted Mr Benn.

And this would have been fine had I been a five-year-old whose mother had sent off for a box-set of classic Mr Benn, or tickets to Mr Benn World of Adventures.

As it was, I stared at the letter trying to work out how this could be my new horse insurance policy. Quite aside from it mistakenly addressing me as if I was a toddler, what had the 1970s children’s TV character to do with horses?

I couldn’t work it out. But there was Mr Benn on the top right-hand corner of my policy documents. And the letter began ‘Hello Ms Melissa Kite and Darcy.’ Yeah, Darcy can’t read. So probably best to just talk to me — you know, the human being who’s paying the bill?

I have been with this company for the best part of 20 years. When I first started using them, they were called Equine and Livestock. In recent years, I noticed they were Entertainment and Leisure.

On closer inspection of the latest ‘documents’, I find I am now dealing with the Insurance Emporium, whose mascot is Mr Benn — for reasons I find baffling to the point of thinking maybe I should cancel right now because these people are coming over as completely barmy.

As it was, I opened the documents and read them through, finding a crucial error. Having spent a good half an hour on the phone sorting the policy out, the main thrust of it should have been accurate. But they had ballsed up the sum I had tried to insure the thoroughbred for, getting it confused with what I paid for her.

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