Isabel Hardman Isabel Hardman

What politicians mean by a ‘great response’ on the doorstep

It’s that time of the year when politicians start posting pictures of groups of people smiling eerily while holding party placards and claiming that they’ve just had a ‘great response’ on the doorstep. 

For the uninitiated, this sounds as though the people opening their doors in each street are just thrilled to see said eerily smiling groups of campaigners striding up their garden paths. For those of us who spend election campaigns following politicians of all hues around on doorsteps, we know that a ‘great response’ is more likely to mean that only three people in a very long street were both in and disposed to opening their front doors. 

The clip that recently went viral of Theresa May knocking on a series of doors of properties whose owners were all out was amusing enough, but it was also pretty standard for any door-knocking session.

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