Who is Keir Starmer, and what does ‘Starmerism’ stand for? Well into his second year as Labour leader and most Britons remain unsure. It’s not as if Starmer hasn’t spent a lot of time and effort – and so many words – in trying to define himself: he was even interviewed by Piers Morgan for an hour on ITV to highlight his human side.
But something has gone wrong. Is it the message or the messenger? Or is the difficult Covid-dominated times in which he became leader that is to blame? Whatever the reason for Starmer’s curiously forgettable leadership, it is now imperative that Starmer starts to make a clear and positive impression on voters: he needs to be more than ‘Not Jeremy Corbyn’.
If he is to do this, Starmer has to transcend a factionalised party and a divided country, something which he has so far failed to do with sufficient vigour: too often, instead of imposing himself on events, events have appeared to impose themselves on him.
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