Of course, it's the job of a well-oiled campaign machine to build anticipation in advance, and to keep feeding the media beast along the way. And its job, also, to ensure that the majority of the ideas in the manifesto have had enough time to root themselves into the public consciousness. But knowing everything, more or less, does sap some of the electricity from days like this. And (before the violins kick in) I also wonder whether it could be slightly detrimental for the parties – as there's little for the public and the media to get immediately excited about the following day.
This isn't to say that the Tory launch will sink today. Put alongside Labour's weary event yesterday, there's every chance for Cameron & Co. to shine – particularly as, to my mind, they have a much more attention-grabbing set of policies. Yes, even if we have heard those policies before.