Rod Liddle Rod Liddle

Who are Ukip’s new voters? The kind of people who decide elections

Don’t think of Colonel Bufton-Tufton – think of Mondeo Man and Worcester Woman

Nigel Farage, leader of the UK Independence Party (UKIP), unveils a campaign poster ahead of the Heywood and Middleton by-election in Heywood, Greater Manchester, on October 7, 2014. AFP PHOTO / OLI SCARFF (Photo credit should read OLI SCARFF/AFP/Getty Images)

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