Matthew Parris Matthew Parris

Who’s afraid of a snooper’s charter? Ask Google

issue 04 May 2013

Forgive me, but let’s go straight in. Readers of a sensitive disposition look away, but there’s a serious reason for the exercise I suggest that those with access to Google might like to attempt. There’s a thing called the AdWords Keyword Tool. You can find it at adwords.google.co.uk/-keywordtool. It is provided by Google for the benefit of online advertisers keen to select words or phrases they can use in order to catch as many Google searchers as possible in their net.

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