In my business, there’s a lot of fretting about the idea of representativeness. Pollsters put questions to, say, a thousand people – and take them as a sample of the country. How to be sure that you have the right sample? You need the right number of men, women, northerners, middle class, Lib Dem voters etc – but that’s the easy part.
Freddie Sayers
Why a politician-free House of Lords is the only democratic solution
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