Why Elon Musk should forget Twitter and stick to Tesla

I spent Easter agonising over whether to throw the considerable weight of this column behind Elon Musk’s maverick $43 billion bid for Twitter. One thing I didn’t do, however, was consult the multitude of opinions on the matter available via Twitter itself, because I’m afraid I regard it as a satanic cacophony of misinformation and vanity. If that puts me in the position of the late-15th-century scholar who said ‘Printing presses? Pah! The only news I trust is handwritten by monks’, so be it. But when I read Musk’s claim that ‘civilisational risk’ would be decreased by his sole ownership of the ubiquitous microblogging site, I laughed out loud.

Not that I think Musk a fool. On the contrary, his leadership of Tesla since he bought into the fledgling electric car company in 2004 really has contributed to civilisation, in the sense that it has pioneered the global automotive industry’s post-carbon transition.