Alain De Botton

Why I’ve started my own Mail Online

Media moguls aren’t philosophers. So it’s time for philosophers to become media moguls

[Photo by Dave Hogan/TAS/Getty Images for TAS]

There are good reasons for serious people to despair of the news. A minor country singer dies, and the BBC gives him the front page. An actor dies and every channel mourns him as if a president had expired. There’s one final fact that particularly sticks in the throat of serious news people: the most followed news website in the English language, by an enormous factor, is the Mail Online, purveyor of a stream of appalling ‘human interest’ stories of the lowest kind.

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