Rory Sutherland Rory Sutherland

Why no one ever moves back to London

issue 31 August 2019

In last week’s Spectator, Martin Vander Weyer replied to a couple with a baby who had sought his advice on accepting a low offer for their cramped London flat to buy a house in commuterland. Their fear was that, if Brexit led to a property crash, they could face negative equity. Should they call the whole thing off?

Emphatically not, said Martin. ‘Buying a family home is a long-term choice, rarely regretted, in which fluctuating value matters far less than whether you love the house.’

He’s right, I’m sure. But I’d like to add a further thought experiment which may reaffirm their decision.

I recently heard of a different property dilemma: two married London teachers in their early fifties owned a small house now worth just under £1 million. The husband was originally from East Anglia, and wanted to move back there. His London–born wife refused to leave.

The choice was clear. They could move to a very nice house in Suffolk and continue to teach while having £500,000 in the bank with which to retire early, buy ostrich-skin elbow patches, donate to the Guardian website every day — or whatever it is teachers do with half a million quid. Or they could continue as before.

I don’t know the ‘right’ answer. It’s not for me to judge how much the wife values living in London. But I do know a telling question you could ask them. Can you imagine the same decision happening in reverse?

Imagine a couple of teachers living in a nice house in Norwich who one day win £500,000 on the National Lottery. Is it likely that one of them would say, ‘Oh, thank God for that. We can move to a much shittier house in London and work until retirement age’? This seems unlikely to me.

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