I’ve always thought working in hospitality is like getting a free MBA – but one rooted in the real world rather than theory. So it didn’t surprise me to discover a brilliant business idea in a book about the restaurant trade. In Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, star restaurateur Will Guidara describes his quest to take Manhattan’s Eleven Madison Park from number 50 in the San Pellegrino restaurant rankings in 2010 to the number one spot in 2017.
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