They were a stalwart of Britain’s towns and cities from the 1970s until their disappearance in 2007 – and now Virgin is set to bring its Megastores back to the high street. According to the Times, the Virgin Group has in mind at least one central London site as a possible location for a new Megastore. Its chief executive, Josh Bayliss, said he wants to return the ‘human connection’ to the Virgin brand.
Quite right. We should applaud this news, not just on nostalgic grounds – but for financial, aesthetic and communitarian ones too. Like so many once-familiar high street names, Virgin Megastores may have succumbed to supermarket competition and the online shopping revolution, but that revolution has not only impoverished our towns, it has impoverished us as human beings.
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