In the winter of 1939, at the San Francisco Golden Gate trade fair, an advertorial film called Behind the Cup told the story of El Salvadorean coffee, from seed to cup. America was the world’s biggest consumer, drinking nearly 60 billion cups a year. It opened with a picturesque image of local Indians in traditional costume dancing under the Santa Ana volcano.
Already a subscriber? Log in
Keep reading with a free trial
Get your first month free when you subscribe. After that it’s just £1 a week for full website and app access. There’s no commitment, you can cancel any time.
Offer ends in:
${days} days ${hours} hrs ${minutes} mins ${seconds} secs
Or
Comments
Ends tonight:
10 weeks of unlimited digital access for £1
Join the conversation with other Spectator readers. Subscribe to leave a comment.
CLAIM OFFERGet 10 weeks of online and app access for just £1. That's a saving of more than 80% off the usual rate.
Already a subscriber? Log in