Rory Sutherland Rory Sutherland

Yahoo and the big-city paradox

An interesting furore erupted this month following an order from the new chief executive of Yahoo, Marissa Mayer, that employees accustomed to working from home would henceforth have to turn up at the office. The edict, unexceptional in many industries, scandalised many tech workers, for whom the freedom to work anywhere is an article of faith.

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