Pick up a Penguin
What must it have been like for Allen Lane to wander into a bookshop in the 1940s and see the serried ranks of pale-blue, cerise, green, yellow, dark-blue and grey Penguins on display, knowing that he was responsible for all of them? His genius idea had in less than a decade transformed not just bookselling but also what everyone in Britain (and soon the English-speaking world) was reading. Penguins were cheap to buy, just 6d a throw, or the price of a packet of cigarettes, yet were literature of the highest quality and broadest range — from Maurois, Hemingway, Marx and Homer to Dorothy L. Sayers, Agatha Christie and Compton
