
All change at Hampstead
As Ed Hall takes over the Hampstead Theatre, Lloyd Evans offers some advice on how to run this prestigious venue Congratulations, mate. You’ve landed a plum job. And a bloody tough one, too. Paradoxically, it’s harder to run a single venue than to run a group of theatres. The focus is tighter. There’s less opportunity to experiment, to learn as you go, to fine-tune your style. You have to get it right fast. Here are some hints. First, where are you? Since moving to its new premises in 2003, the Hampstead has barely left a trace on London’s theatre scene. Many play-goers have yet to pay their first visit. You’re