
Labour’s new towns PR blunder
Ping! An email lands in Steerpike’s inbox. It’s a press release about Labour’s new homes pledge, touted with much fanfare in Liverpool last week. ‘Labour will jump start planning’ it declares, ‘to build 1.5 million homes and save the dream of homeownership.’ The ‘transformational package of reforms’ includes the ‘next generation of “new towns”, new communities with beautiful homes, green spaces, reliable transport links and bustling high streets.’ All very motherhood and apple pie. But according to an accompanying document, the new towns are not just about homeownership. Labour claim that their ‘next generation of new towns’ will be ‘attractive investment products, generating stable and diverse income streams; sales of
