Company names
Poor Mr Bergstresser. He put up the money to start the financial reporting company but his name wasn’t as snappy as those of his two partners, so ‘Dow Jones’ it was. At least he got the rewards, though, unlike Mr Taylor: the grocer sold out to Mr Waite and Mr Rose after just a couple of years, hence Waitrose. Other ‘people’ never existed in the first place. Faber & Faber was started by Geoffrey Faber on his own: he added the second name to sound more respectable. And there was no Mr Aston — Lionel Martin raced his cars at Aston Clinton in Buckinghamshire. His wife realised that the combination
