
Controlling the message
Shane Warne’s statement on his separation from his wife, which makes no mention of his alleged affair with Liz Hurley, is a classic example of how difficult it is for celebrities—or politicians—to both engage online and control a message. The first comment from a Greg Quinn says, ‘thanks shane for sticking it up the poms’. One imagines this was not the tone that Warne was planning to strike. The second is from someone calling himself Denis Angeleri and is a full-on assault on Warne’s character which includes the allegation that Warne pursued this man’s wife. Angeleri writes, ‘It is sad that all the comments are a bi product of people
