The quality, not quantity, of childcare needs improving
The Chancellor has found himself a treasure chest: childcare. In his quest for full employment, it’s seen as crucial for boosting maternal employment. Helping parents with punishingly high childcare costs appeals to and supports those on modest incomes – the so-called ‘blue-collar’ voters – that Conservatives still need to woo. Nothing quite encapsulates the modernisation of the Tory party as its growing enthusiasm for childcare. The Conservatives no longer want to be seen simply as the flag-waver for a traditional family setup. Instead, they aspire to be the party for working people. No yearning for yesteryear, but enthusiastically supporting two-earner couples that are increasingly the norm, out of choice and
