Why liberal conservatism isn’t dead
David Cameron led the Conservatives out of the political wilderness by pursuing the modernisation of the Tory brand, which had become associated with reactionary social attitudes and a dog eat dog economy. In today’s tricky economic climate, the Tories need to focus on challenging perceptions that they are the ‘party of the rich’, offering policies that ease the cost of living and improve public services for those on low- to middle-incomes. But this urgent task does not quell the need to continue the unfinished social modernisation of the Conservative Party, most often associated with Cameron’s early premiership: namely, modernising the party’s stance on gay rights, climate change, wellbeing, poverty and international
