Politics

So, what did the newspapers make of Cameron’s Big Speech?  A brisk stroll through this morning’s coverage, and you’ll come across the whole gamut of responses: from wholehearted enthusiasm in the Sun, to wholehearted scepticism in the Independent.  But the general tone is somewhere in between: the mitigated praise of, say, the Times or the Guardian.  Which is, I think, fair enough.  The speech struck me as effective, perhaps elegant, without ever quite hitting the heights. But the Tories should only be concerned by the media response insofar as it’s a conduit for their own message.  What bits of that message have cut through?  Will that message resonate with voters? 

Whenever a sense of crisis is building around him, David Cameron delivers a speech without notes. This has the effect of bringing things to a head, of creating a moment which, if Cameron can make it through, the situation is defused. Today’s speech did that. It has, I suspect, moved the story on from Tory wobbles. This strategy is, obviously, not without risk. If Cameron had dried up on stage or mangled something beyond repair then the crisis story would have been escalated. The intensity with which George Osborne and Michael Gove, Cameron’s two closest shadow Cabinet allies, were listening to the speech showed how much was at stake. The

If any CoffeeHousers have been feeling despondent about the Tores, I have the perfect tonic: Cameron’s YouTube video released today. In my News of the World column last week, I listed five messages I thought he should give. And he ticked all of them off – and then some. It was one of those biannual events: where Cameron gives a speech that he obviously wrote himself, and put a lot of energy into it. And the result is always great. Now, this may be a wavelength thing: some CoffeeHousers may see a whole load of cliches. But I see in here an agenda for change – plus some clever debating

Tory spring forum gives David Cameron a chance to regain the momentum. The media will be there in numbers and I suspect that the rumours of an early election mean that it will get more attention than it otherwise would have done. Cameron’s speech is a real chance to show what the Tories are going to fight the election on. The speech isn’t as important as the one he gave at the 2007 conference when Brown appeared set to call an election, but Cameron would be well advised to reprise a couple of tricks from it. He should speak without a text—Cameron is just such a better speaker that way.