
Watch: Ben & Jerry’s excruciating Israel interview
Ben & Jerry’s have never been shy about making politics part of their brand. The ice cream makers have made social activism a mainstay of their company’s brand in recent years, with stunts including the refusal to serve two scoops of the same ice cream flavour in Australia (in support of same-sex marriage) and unveiling an anti-Trump batch flavour called ‘Pecan Resist’ to ‘lick injustice.’ They’ve even found time to become involved in Britain’s little local difficulties, berating Priti Patel last year for trying to stop migrants crossing the English Channel in boats. Now though one of the company’s stunts appears to have backfired spectacularly. In July the ice cream manufacturers declared that Ben &
