Barometer | 16 April 2011
Prince of cars It was revealed that Audi has been enticing royal customers with 60 per cent discounts. It is not the first car company to target royalty to build its image. — In 1898 the Daimler Motor Company of Coventry offered the Prince of Wales the use of five cars on a visit to Warwick Castle. — The generosity was richly rewarded: in 1902, as King Edward VII, he ordered a 22 HP model from the company and bestowed a royal warrant. — Daimler remained the sole supplier of vehicles to the Royal Family until 1949 when, after a gearbox failure in a Daimler given to him as a