
Build-a-Bear Workshops are like crack dens for five-year-olds
My son Ludo will be celebrating his fifth birthday this weekend with a party at the Build-a-Bear workshop in Westfield. Those of you who don’t have a small child will be blissfully ignorant of this new fad. Build-a-Bear Workshop is a toyshop-cum-factory in which children can construct their very own teddy bears from scratch. The stand-alone stuffed animal isn’t too expensive — they start at £9 — but add accessories and the price ratchets up. For instance, a Pink Beararmoire® Fashion Case is £24 — and Ludo is very keen on fashion. Caroline and I used to pride ourselves on not letting our children become too attached to their stuffed