
Delaying Detroit’s Death
Now as it happens, American cars are, generally speaking, much better than they used to be. And Ford and GM have demonstrated that, in europe at least, they know how to build small cars capable of doing more than 20 miles to the gallon. Even in the United States, the Big Three have greatly improved reliability, build-quality and, at least in some of their plants, productivity. The best American cars really aren’t all that different, or poorer than their Japanese rivals. But though Detroit has responded to Japanese quality, carbuyers haven’t updated their perceptions. Hence this mock-ad: Harsh? Only partially. But this is a sentiment shared by millions of car-owners.