Society

‘Stop! Don’t fast-forward. I love this advert!’ How often do you say that? Considering that some commercial breaks run to five minutes, not often enough. How about, ‘Oh no, not again, I can’t stand this advert’? Mm… nightly? According to recent research by the Pull Agency, a brand consultancy, promotion that strains to impress consumers with a company’s progressive imprimatur is off-putting. You always suspected it, but now it’s official: woke advertising backfires. In a survey of 2,000 representative Britons, 68 per cent of respondents were either ‘uneasy’ or ‘unsure’ about brands supporting fashionable left-wing causes such as climate change, BLM, LGBTQ+, diversity, equality, and female body confidence. Fifteen per

Starvation is a weapon as old as war itself. But Vladimir Putin has put a perversely postmodern twist on the ancient stratagem. Instead of menacing his Ukrainian enemy with hunger and poverty, he is threatening the whole world. Putin has long used oil and gas as a political instrument, most recently cutting off supplies to Poland and Bulgaria in retaliation for their refusal to pay their bills in roubles. But it is Putin’s blockade of the export of Ukrainian wheat that could prove just as effective in Russia’s war of weaponised commodities. Together, Russia and Ukraine produce 30 per cent of the global wheat exports. Ukraine is the world’s sixth

So far the UK has managed to avoid the kind of clashes between asylum seekers and local residents that blight other European countries. Our workforce is now 19 per cent immigrant – an even higher percentage than America’s. But this relative harmony might soon be threatened. Since 2018 the processing backlog for asylum seekers has grown to a staggering size, thanks to the Home Office’s failures, Covid lockdowns and, to a lesser degree, a recent rise in the number of Channel crossings. The existing accommodation stock is overflowing – with 37,000 migrants being put up in hotels at a cost of £4 million a day. The Home Office needs an

As a general rule, you should never talk about a film you haven’t seen. But The Lady of Heaven is proving a tricky film to catch. Plus whole crowds of people are talking about it without having seen it, so perhaps my joining in won’t do too much harm. Although it sounds like it might be some work of Vatican kitsch, The Lady of Heaven is actually about another religion. A boy in modern-day Iraq loses his mother and through doing so learns the story of Fatima, one of the daughters of Muhammad. And here is where an apparently sweeping historical drama enters tricky terrain. For not all cinema audiences