The Surreal Mccoy 5

The Spectator

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The Surreal Mccoy 5

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Lloyd Evans

Reform’s new AI ad is dispiriting and strange

Lloyd Evans
Digital modernity has reached the world of political campaigning. Reform’s new video is the first party political broadcast to use AI imagery and it opens as a movie trailer for a film entitled ‘Labour’s Britain.’ Swelling orchestral music and a growling voiceover introduce us to an X-rated horror show. The opening image depicts Gordon Brown

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