Why don’t more non-smokers try e-cigarettes?
I was waiting on an office forecourt recently puffing on an e-cigarette when a security guard came out. ‘You can’t smoke here,’ he shouted. ‘I’m not, actually,’ I replied. He went to consult his superior. A few minutes later he reappeared. ‘You can’t use e-cigarettes here either.’ ‘Why not?’ ‘Because you are projecting the image of smoking.’ ‘What, insouciance?’ ‘Go away.’ I did. This phrase ‘projecting the image of smoking’ — along with ‘renormalisation’, ‘gateway effect’ and the usual ‘think of the children’ — appears frequently in arguments for restricting the use of e-cigs in public places. While new evidence may yet emerge to support restrictions, these reasons don’t convince