My discontent over ‘content’
Dame Anna Wintour, with her rather marvellous bob hairdo, this month became chief content officer for Condé Nast. I had forgotten that a couple of years ago she was appointed a Companion of Honour – one of those interesting people the King likes to have for lunch. And I couldn’t remember whether I’d written here about content. ‘That is probably not a sign of dementia,’ said my husband encouragingly. Why is content such an unpleasant label for articles in a magazine? After all, the title page of the Great Bible, ordered to be published by Henry VIII in 1539, read: ‘The Byble in Englyshe, that is to saye the content
