Art deco gave veneer and frivolity a bad name
The jazz style was the blowsy filling between the noxious crusts of two world wars. More than 30 years passed between its flourishing and its remonikered second coming as art deco, no longer gaudy ephemera, now a legitimate addition to the inventory of fashions. The coinage was initially ascribed to the antique dealer John Jesse. It is, more probably, Bevis Hillier’s. He was a scholar of the style, then organiser of its first retrospective, far ahead of the game, in Minneapolis-St Paul in 1971. The Twin Cities rival Tulsa in their abundance of ziggurats, sunbursts, sans-serif signs (favoured for appearance rather than function), streamlined-everything to effect a quick getaway, bas-relief
