After the Black Friday flop, shops can get back to what they do best
The high street flopperoo that was ‘Black Friday’ may have something to do with terrorism fears, or even the downturn of the Chinese economy: in last year’s ugly scenes of bargain-hunters wrestling over televisions, Chinese tiger–shoppers seemed to win most of the spoils. But this year you could have held a picnic in the entrance of an Oxford Street store without fear of being trampled; trade had migrated massively online, where total UK sales are estimated to have passed £1 billion in a day for the first time and to have peaked (how sad is this?) between midnight and one in the morning. Amazon alone processed 7.4 million purchases in 24 hours. If
