Branding

Transforming Goosefish into Monkfish: branding’s slippery secrets

1 June 2019 9:00 am

We live in a logic-obsessed world, from computer modelling of the economy to businesses run by spreadsheets. But we also…

Kathy Acker in the late 1980s

Chris Kraus gets under Kathy Acker’s skin

2 September 2017 9:00 am

Few publishing phenomena in recent years have been as gratifying as Chris Kraus’s cult 1997 masterpiece I Love Dick becoming…

Scrapping RBS’s brand is a start. Now break it up

7 May 2016 9:00 am

Royal Bank of Scotland is at last about to dump the ‘RBS’ logotype promoted by its fallen chieftain Fred Goodwin,…

How to make Ukip supporters love green policies

14 March 2015 9:00 am

Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small…