How the coffee subscription ruined Pret

I have a deep-seated hatred of the hospitality QR code. It ripped through the industry as part of questionable social-distancing initiatives during the pandemic, taking the place of menus and human interaction – and has stubbornly refused to disappear, making my heart sink when I find one sellotaped to the table of a bar or restaurant. However, there’s one hospitality QR code that I found myself developing a fondness for – the one that comes with Pret a Manger’s coffee subscription. Launched in September 2020, the scheme is a financial godsend for coffee addicts. For £25 a month, subscribers can order up to five ‘barista-made’ drinks per day (coffees, teas,