Cchq

Labour has decided that the cost of living is the best way to attack the Tories while it tries to fathom what its own policies are. This is a rich seam to mine, and the party wants to ask voters whether they are really any better off than they were five years ago. But Ed Miliband and his team may be reckoning without the energetic attack dog mood that the Tories are in at the moment. They are keen to fight Labour on this turf, too, rather than giving any ground. So confident are the Conservatives that rather than defend their record, they are also going on the defensive, launching

‘Pick the target, freeze it, personalise it and polarise it.’ This is the best-known of Saul Alinsky’s Rules For Radicals, and even if you haven’t heard of the man or the book, you’ll be familiar enough with the technique. We saw a classic example a couple of weeks ago: the way that off-the-cuff remark on Keynes by Niall Ferguson was seized by his enemies on the left to ‘expose’ him as a wicked homophobe. We saw it again in the recent black-ops campaign conducted by Conservative Central HQ against Ukip. What CCHQ did, you’ll recall, is get all its spotty interns to go through the social media pages of every

Gabby Bertin is one of David Cameron’s long-marchers; she has been with him since he won the leadership in 2005. Bertin has acted as his political spokeswoman for the last seven years, pushing the Cameron message and dealing calmly with the inevitable crises and mishaps. Few people know what Cameron thinks as well as Bertin does and are as prepared as her to tell him when he is going wrong. Cameron, for his part, values Bertin’s ability to, in his words, ‘see round corners.’ But in a fortnight’s time, she goes off on six months maternity leave. I understand that Susie Squire, currently running the press operation at CCHQ, will