Theresa May isn’t the first to make the mistake of claiming to be ‘strong and stable’
Theresa May’s ‘strong and stable’ strapline has apparently been withdrawn after the electorate started to sway with nausea. Yet the words remain emblazoned on the ‘battle bus’, still crop up in interviews, and continue to litter campaign material across the country. To little effect. The phrase was soon found to be a blunt weapon, not cutting through to voters but bludgeoning them into a stupor. To be ‘strong and stable’ is so self-evidently desirable that to say so is vacuous and empty. In fact, as we have seen, this limp phrase has recently rebounded with some force: ‘strong and stable’ has become the benchmark against which to judge a Prime Minister stymied by handbrake
