My plan for a better dating app
It’s 30 years since a website called Match.com opened the Pandora’s box of online dating. Until then, with the tiny exception of the classifieds, meeting a mate had to begin out there and in person. But from 1995, dating retreated to a desktop computer – a virtual shop window of real people. Match.com was launched as a minimum viable product that sold, so said the wags, other minimum viable products. Today, the online dating industry makes more than $9 billion. By 2033, its revenues are expected to double. There are now tons of apps, yet still so many loners. According to one survey, 44 per cent of Londoners are single.
