David cameron

Whatever your political leanings, it is hard to deny that the Tories won the Big Idea Competition. The Labour Party offered a series of unconnected (if occasionally innovative) initiatives. But they lacked coherence. Their manifesto had what Peter Mandelson called “Blair Plus”, but also what could be referred to as “Prescott Squared”. “What’s The Big Idea?” asked Sky’s Niall Paterson. The Tories on the other hand have a Big Idea – decentralisation. Giving power to citizens in a number of different ways. It is a concept that gives shape to the Tory manifesto, providing a ready stock of sound-bites.   But why do we need Big Ideas, as opposed to

Battersea Power Station was the site of one of the Tories’ most effective publicity stunts of recent months – and it will be the venue for their manifesto launch tomorrow.  Details are already emerging about the document (ConHome has a good summary here), which sounds as though it won’t contain much, if anything, that we haven’t heard before.  As with Labour earlier, this approach risks an indifferent response from the media and the public.  But at least the Tories have clearer flagship policies to broadcast – the national insurance cut among them. While the manifesto may not contain any new policy, it sounds as though the Tories have gone to

David Cameron takes a few journalists with him on each of his one-day tours, and it’s my turn tomorrow: 6am start. I should be able to get  half an hour or so with him, to do an interview for The Spectator. As is customary, I’ll try and ask him some questions on behalf of CoffeeHousers – so please add any thoughts as a comment below.

The News of the World has its expensive and much-awaited ICM poll of the marginals tomorrow. There is some good news for Cameron, and some not-so-good news. First: 66 percent of voters in the marginals agree with the message “it’s time for change”. Bad news: a surprisingly large number think that Nick Clegg represents that change. A Lib Dem surge means that Tory swing is just 6 percent in the marginals, versus 5 percent nationally. Where is the Lord Ashcroft magic? In James’s political column this week, he says the Tories had been so confident about the marginals that they reckon they need a 5-point lead nationally to win, rather

The Civil Service is readying itself for a new government. The BBC has already reported a discussion of efficiency savings among senior officials. In another part of Whitehall, work is a foot on how to set up a National Security Council should the Tories win. I have in the last few weeks been interviewing ex-ministers and senior officials as research for a RUSI paper, due out soon after the election, on how to improve the government’s security set-up. Traipsing around various departments, a number of interesting conclusions have come to light: – Conservative ideas for an NSC are not the same as the government’s NSID committee, however much ministers say

It is difficult to fault Cameron’s idea of a national volunteer force. While the Labour Party was forced to spend today defending the National Insurance hike, the Tories were able to seize the intiative with a genuinely far-sighted proposal. All the more galling for the government that this idea has been rattling around in Labour circles for at least a year. Cameron has stolen Labour’s clothes on this just as he did on co-operatives. David Lammy will be seething. His ideas for compulsory civic service were promoted in the pages of Prospect a year ago. He has been lobbying within the Labour Party for the policy for considerably longer. Unfortunately,