The radicalisation of the Ben & Jerry’s PR department has been one of the stranger spectacles of recent years. After all, for all its hippyish origins and homespun shtick, Ben & Jerry’s is a corporate giant flogging expensive ice creams with wacky names like Cherry Garcia and Truffle Kerfuffle. And yet it has become remarkably preoccupied with virtue-signalling and moral hectoring. It is hard to tell whether this is a deliberate strategy for attention, or if someone’s pious nephew has simply seized control of the social-media accounts at head office. Following the killing of George Floyd last year, Ben & Jerry’s made a solemn pledge to help ‘dismantle white supremacy’.