That’s not a ‘sharing economy’: that’s an invitation to sell your whole life
Technology businesses have a genius for inflicting indignities on us and spinning them as virtues. When they don’t want to respect copyright, they talk about the ‘democratisation of content’. When they want to truffle through our contact lists and browsing histories, they talk about ‘openness’ and ‘personalisation’. A hundred years ago, when a widow had to take in lodgers to pay the bills, it was called misfortune. Today, when an underemployed photographer has to rent out a room in his house or turn his car into a taxi, it’s called the ‘sharing economy’. First Google took his job. Now Airbnb wants his house. Next they’ll be after his pets. In