What’s the difference between ‘gifting’ and ‘giving’?
Boris Johnson, the Telegraph suggested last week, is understood to have a personal interest in rewilding, ‘recently gifting his father beavers to release on his own Exmoor estate’. I started at the word gifting like a horse shying at a carrier bag caught in the hedge. Why didn’t I like it? My first thought was that there was a perfectly good word, giving. My second was that gifting is an obtrusive case of verbing a noun. Thirdly, it seemed like an Americanism. Fourthly, it belongs to a kind of speech adopted by copywriters for luxury cruises and retirement homes. In 1996, Robert Burchfield in The New Fowler’s Modern English Usage
