If you want to save the British dairy industry, vote with your wallet
So Morrisons have announced that – after long discussions with farmers’ unions over the price of milk – they will launch a new brand of milk, which will be 10p per litre more expensive than their usual milk. The brand – named ‘Milk for Farmers’, will go on sale in the autumn, and the extra cost will all go directly back to dairy farmers. The NFU – one of the groups that has been leading the discussions – has welcomed the plan, while cautioning that simply launching one product isn’t a fix-all solution: ‘It must also be displayed prominently in-store. We have also had discussions with Morrisons about how it can