The strange cult of the Trader Joe’s tote bag
Over the years, I’ve made a lot of trips up and down the highway connecting the small Massachusetts town in which I grew up to a strip mall about ten miles away. In this strip mall is a branch of Trader Joe’s, the mid-range American supermarket chain known for its serviceable range of food, decent prices and workaday packaging. I do not drive, and nor do I live in America any more. But when I am staying with my parents, I like to accompany them on their shopping trips as I find American supermarkets fascinating, if freezing. Trader Joe’s is an OK option for my parents; not great, but fine.
