Why haven’t podcasts cracked the recipe for audio drama?

In Beeb-dominated Britain, the commercial triumph of podcasting — epitomised by Spotify’s recent £100 million deals with Joe Rogan and Kim Kardashian — is held up as proof of the complacency of the radio establishment. Freed from the constraints of box-ticking commissioners, wily podcasters have been able to steal a march on Broadcasting House by giving audiences what they actually want. Or so runs the theory. But I can’t help thinking there’s one large slice of legacy radio territory the podcasters haven’t taken yet. And that’s the good old-fashioned audio drama. Not the most fashionable genre right now admittedly, but an important one nonetheless. Few 20th-century broadcasts, after all, are