Barometer | 20 July 2017
Smash the orange Amyas Morse, head of the National Audit Office, said the government’s Brexit plans could ‘fall apart like a chocolate orange’. But the point of a chocolate orange is that it doesn’t fall apart easily at all. Launched by Terry’s of York in 1932, many of its TV adverts have emphasised this theme: 1978 ‘Tap it and unwrap it’ — yokel shown tapping it lightly against tree trunk. 1998 ‘Whack and unwrap’ — man shown thumping it against a wall. 2010 ‘Smash it to pieces, love it to bits’ — several people struggle to break the orange, including a secretary with a phone and man who whacks it