Immersive art

It’s time to free art from being ‘interactive’ and ‘immersive’

The American artist and critic Brad Troemel once pointed out that art galleries have all turned into a kind of adult daycare, and ever since then I haven’t been able to visit a gallery without noticing it. Nearly two decades ago, Carsten Höller installed a set of big aluminium slides in the Turbine Hall at Tate Modern, and they were undeniably good fun because going down slides is fun. It’s also fun, although maybe for a different type of person, to ask if going down slides counts as art. These days, though, you can hardly move for this stuff. The world is already interactive. You walk around in it. You