Barometer | 13 October 2016
Fears of a clown Professional clowns complained that the current craze for scaring people by dressing in clown outfits was damaging their trade. But why do some people find clowns frightening? — The effect was analysed in 1970 by Japanese professor Masahiro Mori as he researched robot faces. He found that the more lifelike faces induced increasing feelings of empathy until a critical point, at which point people began to find them scary. Then, as the face was made still more lifelike, empathy quickly returned. He called the effect the ‘uncanny valley’, after its shape on a graph. — Clown faces occupy a gap between primate and human, so the