How Cowes found the secret of a successful seaside resort
These days, most English seaside towns are sites of national mourning. You pay your respects by walking up some deathtrap pier, dropping two pence in an arcade coin pusher and whispering, your flower now on the grave: ‘Ashes to ashes, dust to dust.’ But Cowes, on the Isle of Wight, has managed to stave off this sorry end. Its secret is Cowes Week. Cowes Week, which starts today, is an annual sailing regatta. It has earned its place as a respected event in Britain’s sporting calendar – always in August, between Glorious Goodwood and the Glorious Twelfth – but its beginnings were unambitious. On 10 August 1826, following an advertisement
